Starbucks is launching its olive oil-infused beverages nationwide

By Jordan Valinsky, CNN

Updated 12:33 PM EST, Tue January 30, 2024

Starbucks is bringing its Oleato drinks nationwide.

New YorkCNN —

Starbucks is taking its extra virgin olive oil-infused drinks — which some customers previously complained of sending them straight to the bathroom — nationwide beginning Tuesday.

The lineup, called Oleato, launched in a few US cities last year before slowly expanding to more stores. Tuesday’s launch across its US and Canada locations signifies that the chain stands behind the beverage despite subpar reviews from customers and critics.

On the Oleato menu are two drinks: An oat milk latte infused with the extra virgin olive oil; and a new toffeenut iced shaken espresso with golden foam, which is vanilla sweet cream infused with extra virgin olive oil into a cold foam.

The drinks debuted in Italy in 2023, with a Starbucks executive previously telling CNN that it’s one of its “biggest launches we’ve had in decades.”

Oleato is the brainchild of former CEO Howard Schultz, who announced the new line of drinks with much fanfare before he handed the reins over to the current CEO, Laxman Narasimhan.

Schultz met olive oil producer Tommaso Asaro, who introduced him to the practice of consuming a tablespoon of olive oil each day. Schultz picked up the habit himself, wondered if he could combine it with his daily coffee routine, and asked Starbucks’ beverage team to see if they could pull it off.

Once people had a chance to try the drinks, opinions poured in. One pair of reviewers posted a video titled “We Tried Starbucks Olive Oil Coffee Drinks and Seriously Regret It.”

Others had mixed feelings but concluded that the drinks seem more like a stunt — something worth trying but not necessarily worth coming back for.

“We feel this line of drinks is more for the headlines than the longevity on the menu,” Tasting Table noted in its review. A Bon Appétit reviewer wondered if the drinks will “turn into a ‘secret’ menu item, with stores outfitted with carafes of [extra virgin olive oil] in case someone wants a pump of it.”

Some customers say it’s making them have to run to the bathroom, with social media abuzz with complaints.

During an analyst call last year, Narasimhan described the beverage launch as “highly successful,” calling it “one of the top five product launches in the last five years in terms of brand awareness and excitement.”

Starbucks reports earnings Tuesday after the bell, with the chain potentially reporting a rocky quarter due to various reasons, including protests and softer holiday sales.

Starbucks is launching its olive oil-infused beverages nationwide

星巴克在全国范围内推出橄榄油饮料

Starbucks is taking its extra virgin olive oil-infused drinks — which some customers previously complained of sending them straight to the bathroom — nationwide beginning Tuesday.

星巴克正在推出其特级初榨橄榄油饮料（此前一些客户抱怨称将其直接倒进卫生间），从周二开始，全国范围内。

The lineup, called Oleato, launched in a few US cities last year before slowly expanding to more stores. Tuesday’s launch across its US and Canada locations signifies that the chain stands behind the beverage despite subpar reviews from customers and critics.

这个叫Oleato的产品去年在美国的几个城市推出，然后慢慢推广到更多的门店。该连锁店周二在美国和加拿大各地的推出，意味着尽管顾客和评论家的评价不高，该连锁店还是支持这种饮料。

On the Oleato menu are two drinks: An oat milk latte infused with the extra virgin olive oil; and a new toffeenut iced shaken espresso with golden foam, which is vanilla sweet cream infused with extra virgin olive oil into a cold foam.

Oleato菜单上有两种饮料：一种加入特级初榨橄榄油的燕麦牛奶拿铁；以及一种新的带有金色泡沫的太妃糖冰摇浓缩咖啡，这是一种在冷泡沫中加入特级初榨橄榄油的香草甜奶油。

The drinks debuted in Italy in 2023, with a Starbucks executive previously telling CNN that it’s one of its “biggest launches we’ve had in decades.”

这种饮料于2023年在意大利首次亮相，星巴克的一位高管告诉CNN，这是其“几十年来最重大的发布的产品”之一。

Oleato is the brainchild of former CEO Howard Schultz, who announced the new line of drinks with much fanfare before he handed the reins over to the current CEO, Laxman Narasimhan.

Oleato是前首席执行官Howard Schultz的创意，他在将管理权转给现任首席执行官Laxman Narasimhan之前，大张旗鼓地宣布了这一新的饮料系列。

Schultz met olive oil producer Tommaso Asaro, who introduced him to the practice of consuming a tablespoon of olive oil each day. Schultz picked up the habit himself, wondered if he could combine it with his daily coffee routine, and asked Starbucks’ beverage team to see if they could pull it off.

Schultz遇到了生产橄榄油的Tommaso Asaro，Tommaso Asaro向他介绍了每天食用一汤匙橄榄油的习惯。Schultz自己养成了这个习惯，然后他想知道是否可以将其与每天喝咖啡的习惯结合起来，并询问了星巴克的饮料团队，看看他们是否能做到。

Once people had a chance to try the drinks, opinions poured in. One pair of reviewers posted a video titled “We Tried Starbucks Olive Oil Coffee Drinks and Seriously Regret It.”

一旦人们开始尝试这种饮料，意见就会接踵而来。其中一对评论者发布了一段视频，标题为“我们尝试了星巴克橄榄油咖啡，非常后悔。”

Others had mixed feelings but concluded that the drinks seem more like a stunt — something worth trying but not necessarily worth coming back for.

一些人则感觉比较复杂，认为这些饮料更像是一种噱头——值得一试，但不一定值得再次尝试。

“We feel this line of drinks is more for the headlines than the longevity on the menu,” Tasting Table noted in its review. A Bon Appétit reviewer wondered if the drinks will “turn into a ‘secret’ menu item, with stores outfitted with carafes of [extra virgin olive oil] in case someone wants a pump of it.”

“我们觉得这一系列饮料更多的是为了头条新闻，而不是菜单上标榜的长寿”，Tasting Table在其评论中指出。一位Bon Appétit评论家称他想知道这些饮料是否会“变成一种‘秘密’菜单项目，商店里会配备一瓶（特级初榨橄榄油），以免有人想要一杯”。

Some customers say it’s making them have to run to the bathroom, with social media abuzz with complaints.

一些顾客表示，这让他们不得不跑到卫生间，网上到处都是抱怨。

During an analyst call last year, Narasimhan described the beverage launch as “highly successful,” calling it “one of the top five product launches in the last five years in terms of brand awareness and excitement.”

在去年的一次分析师电话会议上，Narasimhan描述该饮料发布会“非常成功”，是“过去五年中品牌知名度和刺激度排名前五的产品发布会之一”。

Starbucks reports earnings Tuesday after the bell, with the chain potentially reporting a rocky quarter due to various reasons, including protests and softer holiday sales.

星巴克在周二钟声敲响后公布财报，由于抗议活动和假日销售疲软等原因，该连锁店可能会公布一个严峻的季度财报。